Document the process of creating a product. Are there many different steps that need to be filmed in different locations? No problem. We have an app for that.
The factory can be filmed at the factory. From details of a injection mold, to inspecting the end of the line. The shipping can be filmed where your product actually ships. You don’t actually have to send a film crew their. Just send a project link to the employ who is there.
Its natural to worry that the content will suck. But the authenticity of reality shines. Also, the cost of doing another take is pretty low. And it is easy to cut out the clips that just aren’t strong enough in the final review stage. People love getting something behind-the-scenes that feels “real.” So don’t hire an actor. (But do encourage contributors to follow the tips on good lighting before recording)
Even for work that all takes place under the same roof, there is something liberating for individual teams and contributors to show their portion of a long process. We often don’t get to see all the stages side by side, compressed in time.
Its is important not to skimp on the storyboard. This is when you decide what details will be included. The narrative will more naturally present who and what needs to be included. Spending more time on a detail implies the importance of that detail for your company.
Customize a story to fit your need.
Pride and precision. This is a story that connects the emotions of your workers with physical processes. It’s appopriate for communicating the quality of a re-occuring process, the love you put into a production line, and your capacity to produce at scale.
If at first you don’t succeed. This is a template that emphasizes ingenuity in problem solving. It documents the exploration you did in two failures and then the eventually success. It is useful to explain all the work involved in making initial prototypes or custom items.