How can you provide a great video service to your clients while respecting their boundaries of social distancing?
Many of the best parts of a story are up close and personal. But what if you can’t get that close? These days everyone has a camera phone. Even if you can’t get that close, someone can. You can send your clients a link to an Okapi project that provides them with all the instructions to begin contributing media.
You know what the narrative is that you are chasing; but your clients (and their guests) don’t. So how could you possibly expect them to get the right footage? Thats where Okapi comes in. We make it easy to breakdown your story into bitesize video tasks, that anyone can complete. More head shots of people smiling while talking? A good over the shoulder view of a conversation? We give examples of what the shot should look like, and instructions for how to get it. Most of all, we make it easy for your clients to see the context. As people contribute clips, the storyboard is automatically updated with the latest clips. We enable more people to produce more and better content, without creating an explosion of overhead logistics.
You can use Okapi to produce additional content for your clients. For example, so they can have more quick turn around narrative content for their social channels. You can also use it as a production tool: to collect additional b-roll to complement other footage that you know you can get.
You won’t have to keep telling people to stop contributing vertical video to your project which has a landscape format. And not to try and send you crappy resolution clips in Whatsapp. Specific tasks are distributed to your users to improve coverage. We’ll handle synchronizing people and file formats. All the media will automatically be backed up in the cloud in full resolution. An additional lower resolution compressed file will be available to streaming for review. With this system in place, your customers can upvote their favorite clips, autotrim and highlight the best moments, giving you a first pass review of the best footage in the media pool. When you sit down to edit your clients primary video, you can download the best usergen videos in high resolution. It’s like having an assistant editor; you can get organized b-roll selecting just the moments you want.
There are many reasons why you can’t catch it all yourself: limited time, too many things happening at once, or simply not enough cameras to capture multiple view points of a quick, but important moment. Okapi can compliment your existing production tools, and let you offer your clients a broader range of services.
Are you tempted to try it out? Here is why it’s great in covid times. You can even offer remote events a media collection and editing services – without you being present. The catch: the quality of the clips wont be the same as if you were there, because the cameras are mobile and the operators aren’t pros. That being said, we found that the the greatest weakness in “user generated” content from events is the lack of narrative and failure to get good coverage. That’s where we can work together. We help your clients (or their guest) take good 2-4 second clips that come together to complete a story. We provide clear micro tasks that are both fun challenges, and improve coverage. We give you control to craft the narrative. And we make it easier to manage all the files without a nightmare of upload methods and inconsistent formats.